Dare to Wear Intense Color With Eye Studio Color Tattoo Pure Pigments Eyeshadow. Double-Dipped Pigments Create Double Color Intensity For Your Most Explosive Eyes. The Crease-Proof Formula With Uperior Staying Power Wears For Up to 24 Hours.
Maybelline’s newest addition to its Color Tattoo line is a set of 12 new Pure Pigments, which are loose pigment eye shadows. This review is for the Pure Pigment in Buff & Tuff.
To see photographs and swatches of all 12 colors, see this post.
These shadows come in plastic jars with twist-off lids and sifters. Unlike most loose pigments that come in jars with sifters, I found it impossible to lift up and remove the plastic sifter.
Buff & Tuff is a medium-deep nude shade with medium-sized gold shimmer particles. When applied with a dry brush, the color is translucent and the pigmentation is very weak. The shadow seems to not want to adhere well to the skin, even with primer applied underneath. When applied with a damp brush, the color is more prominent and the glittery finish is more noticeable, but you still don’t get a smooth layer of pigment on the skin.
Ease of Use: 8/10
This is definitely a color best suited used with a damp brush and over primer, unless you’re looking for a sheer wash of color. To avoid getting a bumpy finish with the pigment applied wet, use small, patting strokes on the lid. For use in the crease, it’s probably best to apply this dry and over some sort of colored primer.
For around $7.00, you get 0.05 ounces (1.5 grams) of shadow. There are almost no loose pigments offered at the drugstore level, so Maybelline is definitely offering something new to drugstore makeup customers.
MAC’s loose pigments cost $21.00 and contain 0.26 ounces (4.5 grams) of product while e.l.f.’s Studio pigments cost $3.00 and contain the same amount as Maybelline’s. Though Maybelline is supposed to be more affordable than MAC, you actually pay more per ounce of shadow: $140/ounce versus about $81/ounce. Granted, it will still take you a long time to get through a jar of Maybelline’s loose pigment and $7.00 isn’t a lot of money, but when you compare the pure price-to-amount numbers, you’re paying more with Maybelline.