Dare to Wear Intense Color With Eye Studio Color Tattoo Pure Pigments Eyeshadow. Double-Dipped Pigments Create Double Color Intensity For Your Most Explosive Eyes. The Crease-Proof Formula With Uperior Staying Power Wears For Up to 24 Hours.
Maybelline’s newest addition to its Color Tattoo line is a set of 12 new Pure Pigments, which are loose pigment eye shadows. This review is for the Pure Pigment in Wild Gold.
To see photographs and swatches of all 12 colors, see this post.
These shadows come in plastic jars with twist-off lids and sifters. Unlike most loose pigments that come in jars with sifters, I found it impossible to lift up and remove the plastic sifter.
Wild Gold is a very yellow-based gold with a shimmery finish. When applied with a dry brush, the pigmentation is pretty good, though translucent. The problem is that the powder doesn’t adhere strongly to the skin, so adding powder to try to strengthen the color actually removes the powder underneath, making the finish even more translucent and uneven (see dry swatch, below). When applied with a damp brush, the color is more prominent and the finish is more metallic. The application can be inconsistent, though, so you need to work in small section to keep the powder from being uneven.
Ease of Use: 7.75/10
Definitely use this color on top of a primer. And work in small section, particularly when applying this wet, dabbing it on the skin in small strokes.
For around $7.00, you get 0.05 ounces (1.5 grams) of shadow. There are almost no loose pigments offered at the drugstore level, so Maybelline is definitely offering something new to drugstore makeup customers.
MAC’s loose pigments cost $21.00 and contain 0.26 ounces (4.5 grams) of product while e.l.f.’s Studio pigments cost $3.00 and contain the same amount as Maybelline’s. Though Maybelline is supposed to be more affordable than MAC, you actually pay more per ounce of shadow: $140/ounce versus about $81/ounce. Granted, it will still take you a long time to get through a jar of Maybelline’s loose pigment and $7.00 isn’t a lot of money, but when you compare the pure price-to-amount numbers, you’re paying more with Maybelline.