In a true creative partnership, Gwen Stefani and Urban Decay created the UD | Gwen Stefani Eyeshadow Palette. Wende Zomnir—co-founder of Urban Decay—and her product development team spent countless hours at Gwen’s house, talking makeup and working closely with her on every detail of this palette—from the case to the amazing shades. These eye shadows were carefully created with Gwen Stefani, filling a void by creating the exact shades she always wished she had in her collection. This palette features her 15 must-have shades of eye shadow, including 12 never-seen-before colors and three that are from the Urban Decay shadow collection. With the ultimate range of neutrals and a few jewel tones to mix things up, this is Gwen Stefani’s go-to kit to create her most iconic looks. With these shades in your beauty wardrobe, you’ll have everything you need to recreate these signature looks for yourself. Each eye shadow in this palette is formulated with Urban Decay’s Pigment Infusion System™, the proprietary blend of ingredients that gives every shade its velvety texture, rich color, serious staying power, and blendability.
The Gwen Stefani palette comes with sturdy, high-quality packaging that feels weighty in your hand. The palette also includes a full-sized mirror and the name of each eyeshadow can be found at the top of each pan.
The eye shadows in this palette, almost across-the-board, have a creamy, smooth consistency. They glide over the skin, blend well, and give off good color. The only real exception is Harajuku, which is more dry than the other shadows. Unfortunately, a lot of the draw of this particular palette is the pink shade (Harajuku) and the blue shade (Danger). Without these two shades, this is a neutral palette, which I love, but might not satisfy the appeal of some people. So if you’re wanting this palette because of those two shades in particular, just be aware that Harajuku leaves something to be desired. Pop could also be more smooth and opaque, but it performs noticeably better than Harajuku.
I really appreciate that this palette has several (count five) matte shades, instead of just the one or two that are usually thrown into a palette. The matte neutral shades really give you room to create multiple, complete eye looks without having to reach for a second palette or single shadow.