Category Archives: Make Up For Ever

Make Up For Ever Launches Be Bold. Be Unexpected. Be You. Artist Shadow Palettes

Jamie Chung, an actress by day and fashion blogger by night, is best known for her cutting-edge sense of style and creativity. Her playful spirit and passion for transformation through makeup shine across all of her campaign looks. Continue reading

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Make Up For Ever To Launch Ultra HD Foundation & Stick Foundation

MAKE UP FOR EVER once again leads the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, MAKE UP FOR EVER continues to redefine and elevate beauty standards with the launch of its new ULTRA HD FOUNDATION, the first and only foundation designed for the demands of 4K technology. With 4K technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera – and to the naked eye. Continue reading

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Make Up For Ever Launches New Artist Palettes

This palette features the coveted, easy-to-use Artist Shadow formula for endless eye looks—ranging from beautifully natural to highly artistic. With its advanced gel-powder formula blended with ultrafine pigments, each shade leaves a smooth, even finish that leaves lids ultra-saturated with highly-blendable, lasting color. The shades are organized in trios so you can effortlessly create playful, bold, and sultry looks. This palette includes an illustrated, step-by-step application techniques by MAKE UP FOR EVER’s founder and creative director, Dany Sanz, to help you sweep on a number of artist-inspired eye looks. Continue reading

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Make Up For Ever Launches Pro Sculpting Duos

The undetectable contour duo for easy, natural, and traceless highlighting and contouring. Highlighting and contouring instantly transforms facial features for a more balanced and proportionate face shape. This weightless, innovative gel-powder is comfortable to the touch and blends seamlessly for traceless highlighting and contouring without any sign of makeup. Undetectable and totally natural, it helps you master the art of light and shadow to reveal your most naturally sculpted look. Continue reading

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Make Up For Ever Fifty Shades Of Grey Collection

Make Up For Ever will be launching a small collection of 4 sets based on the upcoming Fifty Shades Of Grey movie. There will be 2 “Tease Me” lip trios which include a lip liner and 2 lip glosses; the “Desire Me” blush set, which comes in a velvet pouch; and the “Give In To Me” set, which features an eye shadow palette, eyeliner, lipstick and lip gloss. This collection will be a Sephora exclusive. Continue reading

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Make Up For Ever Artist Shadow I514 Pink Ivory Review, Photos, Swatches

Make Up For Ever’s line of Artist Shadows are single-pot eyeshadows and have been released in over 200 shades! This review is for the shade Pink Ivory (I514), which is an iridescent ivory. Continue reading

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Make Up For Ever Holiday 2014 Collection

New holiday gift sets by Make Up For Ever have just launched at Sephora. Check them out! Continue reading

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Make Up For Ever Launches 30 Years 30 Colors 30 Artists Palette

In celebration of their 30th anniversary, MAKE UP FOR EVER partnered with 30 elite makeup artists from all areas of the industry including celebrity, fashion and beauty, TV, film and theater as well as Brand Creator & Artistic Director Dany Sanz. The brand’s unique story is shared through the eyes of these artists who helped shape it into a cult favorite for professionals and the public. Continue reading

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Make Up For Ever Launches Artist Liners

MAKE UP FOR EVER introduces Artist Liner, a highly pigmented, gliding eye pencil that offers endless creative possibilities to effortlessly define and enhance eyes. With colors ranging from a carbon, matte black to an iridescent pop of purple, Artist Liner gives eyeliner a bold update for fall.

Artist Liner is a twist-up, gliding eye pencil that delivers intense color payoff in a range of shades. The formula is especially silky and blendable for easy application, and the twist-up pencil means never having to sharpen. The ultra-creamy texture can draw a bold, long-lasting line, or can be blended out for a smoky effect. A combination of Oils and Waxes give Artist Liner smudge-proof properties, while Polymers and Pigments work to provide a long-wearing result and color intensity. Available in 15 hues in Matte, Metallic, Iridescent, Diamond, and Satin finishes, play up your eyes and play with color for a classic or creative look that can take you from day to night. Continue reading

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Make Up For Ever Artist Palette Launches

A limited-edition eye shadow palette featuring the season’s must-have shades to perfectly complement your favorite eye looks. MAKE UP FOR EVER’S Artist Palette combines everyday neutrals with the season’s on-trend colors for shades that range from everyday neutrals to deep, jewel tones. Created with an exclusive blending process, its unique gel-powder formula has a silky texture that is incredibly easy to apply and blend. It’s super-saturated with ultra-fine, atomized pigments for intense color, leaving a smooth, even finish. Shades can be mixed and matched to complement your fall wardrobe. Continue reading

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