Category Archives: Launches

Too Faced New La Matte Color Drenched Matte Lipsticks

Meet the most comfortable matte lipstick you’ll ever wear. Innovative high-pigment formula applies creamy as it warms to the skin, softening into stunningly saturated, non-drying matte color that stays plush and wearable. No-bleed, no-feathering formula is infused with Lotus Flower Extract to soothe and hydrate, leaving lips soft, supple, and beautifully matte. Who says you can’t have it all? Continue reading

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e.l.f. Launches Aqua Beauty Collection

Radiant, refreshing color–see why you should snap up every exclusive piece from our new water-based Aqua Beauty collection. Continue reading

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Too Faced Peanut Butter & Jelly Eye Shadow Palette

Inspired by the social media sensation that is Peanut Butter from our bestselling Semi-Sweet Chocolate Bar Collection, we created this peanut butter palette of nine gorgeous matte and shimmer shades featuring antioxidant-rich cocoa powder with a creamy peanut butter twist! Includes our signature Glamour Guide with three looks to get you started. Continue reading

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MAC x Nordstrom Now Eyeshadow Palette for Spring 2016

M·A·C Nordstrom Now Eyeshadow Palette is a well-edited palette, featuring an exclusive combination of new and beloved shades with pops of color and everyday neutrals that are seasonal and on-trend. Continue reading

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The Estee Edit by Estee Lauder

Rule breaker. Risk taker. Estee Lauder built her beauty empire by preaching “Beauty is an Attitude.” Now The Estee Edit brings you new beauty attitudes, inspired by Estee, curated by our Guest Editors of the moment–created by YOU. Wear it. Share It. Own It. #beautyattitudes Continue reading

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Hourglass Ambient Strobe Lighting Powders for Spring 2016

Ambient® Strobe Lighting Powders are formulated in a sheer base with concentrated ultra-fine mico pearl particles in varying sizes and refraction levels to give off a naturally luminescent highlight to the skin without a heavy metallic finish. Developed with Photoluminescent Technology to capture, diffuse and soften surrounding light to refine the appearance of the skin. Can be used wet or dry for varying levels of intensity, taking you from day to night – from an everyday, wearable strobe highlight to a dramatic evening strobe highlight. Available in 4 universally flattering shades for all skin tones. Designed to be used with the Ambient® Strobe Light Sculptor for the most effortless application. Continue reading

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Make Up For Ever Artist Palette Vol. 3 Florals

A collectible, makeup palette with eight must-have Artist Shadow formulas and one blush in fresh, neutral, and softly colorful shades. The palette features easy-to-use, Artist Shadows with blush and eye shades for endless eye looks that range from beautifully natural to subtly bright. With its advanced gel-powder formula infused with ultrafine pigments, each shade leaves a smooth, even finish that leaves lids ultra-saturated with highly-blendable, lasting color. These shades are organized in trios so you can effortlessly create emerald, nude, and orchid looks. It includes an illustrated, step-by-step application techniques by MAKE UP FOR EVER’s founder and creative director, Dany Sanz, to help you sweep on a number of artist-inspired eye looks. Continue reading

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Too Faced Launches Love Flush Blush Wardrobe for Spring 2016

Blush all day and night with the flush of true love! The long-wear, fade-proof, smudge-proof formula keeps your cheeks perfectly flushed for up to 16 hours. Six high-impact shades give a pretty pop of color for any skin tone – all in one adorable mirrored palette. Continue reading

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Smashbox Launches For 25 Years Our Lips Have Been Sealed Palette

A limited-edition, sleek, collectible palette of 25 lipsticks that features Smashbox’s most beloved creamy and matte shades, all inspired by icons. Celebrating 25 years, Smashbox designed this sleek, collectible palette of 25 lipsticks in their most coveted creamy and matte shades. With shades inspired by icons, these lipsticks let lips make a statement with bold color. Featuring a Pro Lip Brush and a Smashbox Studios Magazine Insert, it’s a unique palette for creating signature lip looks. Continue reading

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Kevyn Aucoin Launches The Legacy Palette

This palette by Kevyn Aucoin Beauty includes everything you need to sculpt, highlight and define your face, eyes and brows. Designed to work on all skin tones, this full-size collection of 12 classic eyeshadows, The Celestial Powder (which adds a subtle light to your skin) and The Sculpting Powder (which creates the perfect shadow with its effortless combination of brown, red and grey pigments) glide effortlessly onto your skin. Continue reading

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