Category Archives: Launches

Rumor Has It… LORAC PRO Palette 2

Rumor has it that LORAC will be launching the LORAC PRO Palette 2 shortly. I will bring you more updates this Friday! Continue reading

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Laura Mercier Launches Artist Eyeshadow Palette

A collection of 12 beautiful eyeshadows hand-selected by Laura Mercier forms the Artist palette. Mix and match the hues to create looks unique to you, and finish with a little lining and defining thanks to a bonus mascara and Caviar stick. Continue reading

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Smashbox Launches Be Legendary Lip Gloss Collection

Smashbox’s set of 16 new Be Legendary Lip Glosses are now available at Sephora! Continue reading

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Estee Lauder Launches Pure Color Cheek Rush

Estee Lauder has launched 4 shades of its new Pure Color Cheek Rush blushes, which are gel-formula blushes said to impart a translucent flush of color. These are now available at Sephora, as well as Macy’s. Keep reading for color details, pricing information, and images! Continue reading

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Benefit Launches Lip Tint Hydrators Lip Balms

Benefit has just launch 4 Lip Tint Hydrators Lip Balms at Macy’s. Here they are!

Lip Tint Hydrators Lip Balms ($18.00)

  • ChaChabalm
  • Posiebalm
  • Benebalm
  • Lollibalm

Continue reading

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Josie Maran Launches Coconut Watercolor Eyeshadows

Sephora has just released Josie Maran’s Coconut Watercolor Eyeshadows, which are “bi-phase” liquid eye shadows made with coconut water. These are available in the following 6 shades. Check them out! Continue reading

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Becca Launches Beach Tint Shimmer Souffles

Sephora has just released Becca’s Beach Tint Shimmer Souffles, which are cheek colors that also stain and illuminate. These are available in 6 shades.

I don’t think I’ve seen anything more stunning for this Summer! Continue reading

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Dior Addict Fluid Sticks Launch

A pure object of desire : the illusion of a lipstick is maintained until the case is opened and an applicator emerges that is steeped in colour and as precise and easy to apply as a lipstick. Continue reading

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New For Summer 2014 At Sephora

A few weeks back, Sephora added some new Spring/Summer 2014 items that featured bright, bold colors. Sephora is continuing to churn out great new products, this time focusing on Summer makeup and bronzed colors. Keep reading for production information and images! Continue reading

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Make Up For Ever Launches Aqua Matics

Make Up For Ever’s new Aqua Matics eye shadows have just launched at Sephora! These are cream eye shadows that are transfer- and water-proof and come in 10 shades. Continue reading

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