Category Archives: Launches

ColourPop Boogie Nights Collection – Holiday 2015

17 limited edition holiday shades. Continue reading

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Urban Decay Gwen Stefani Eyeshadow Palette

We have a thing for strong, independent women. And if they dig makeup, even better. So it should come as no surprise that: A) we’re big fans of Gwen Stefani and B) we’ve been dying to collaborate with her for years.

Urban Decay introduces the limited-edition UD | Gwen Stefani Eyeshadow Palette—a true creative partnership and design collaboration. We spent countless hours at Gwen’s house, talking makeup and working with her on EVERY detail of this palette—from the case to the amazing shades. We carefully crafted the shadows with Gwen, filling a void by creating the exact shades she always wished she had in her collection. The makeup fanatic in Gwen had a hard time narrowing down her favorites. In the end, we loaded this palette with her 15 must-have shades of Eyeshadow (12 are NEW, and three are from the UD shadow collection). With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate those signature looks for yourself.

We’ve been into Gwen’s music ever since she first hit the airwaves—which, coincidentally, was right around the same time that Wende cofounded Urban Decay. (Fun fact: Gwen and Wende actually met back in the early days of No Doubt and UD.) Like us, Gwen has a history of breaking down barriers and hails from Orange County, California. Wende says, “Gwen inspired me so much when I was first beginning Urban Decay. There I was in my little Laguna Beach cottage in Orange County, and here’s this amazing Orange County girl that’s busting out with this ‘I’m Just a Girl’ song and really making me feel like, gosh, I could do this.” Gwen says, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s about self-expression, being passionate and being clear about your vision and who you are. I love that they celebrate strong women and creatively go outside of the box.”

When we say Gwen collaborated with us on every detail of this palette, we mean it—right down to the case, which was inspired by her love of black-and-white graphic prints and antique gold accents. Even the pop of hot pink we used (inside the box and the case) was Gwen’s idea. She also handpicked most of the shade names, which were inspired by her songs. There’s also a nod to the No Doubt song “Magic’s in the Makeup” on the palette’s huge mirror. Continue reading

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Kevyn Aucoin The Contour Book Volume II

Make cheekbones appear stronger, your face appear slimmer, or create a more sculpted appearance with this contour palette. Kevyn Aucoin is considered to be one of the most iconic, influential makeup artists of our time. He pioneered the “art of contouring” and his innovative techniques transformed the faces of supermodels, celebrities, and women everywhere. This palette features cream and powder versions of his legendary contour products, conveniently in a travel-size palette. From three eye shadows to The Sculpting Powder, this palette has every product you need and a how-to guide to help you shape an expert look. Continue reading

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Urban Decay Delirious Glide-On Eye Pencils Set

A limited-edition set of five travel-size 24/7 Glide-On Eye Pencils that range from neutral to bright shades. The Delirious Travel-Size Set of 5 features five, travel-size 24/7 Glide-On Eye Pencils in vibrant shades and edgy neutrals. This set features four new shades, including a deep metallic purple and a bright metallic blue—plus, it comes with Perversion, Urban Decay’s blackest black hue. With this giftable set’s compact size, these pencils are perfect for giving way or using on the go, these liners deliver ultra-long wear and waterproof color. Formulated with jojoba oil, vitamin E, and cottonseed oil to nourish the skin, each creamy, award-winning formula glides on smoothly and dries down to a long-lasting, colorful finish. Continue reading

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Lancome My French Noel Palette for Holiday 2015

Inspired by Parisian elegance, La Palatte 29, Faubourg Saint Honore is perfect for creating a complete holiday look. With seven satiny eye shadows that make it easy to sweep on a perfect smoky eye and a hydrating lip base and two matte lip colors, this palettes lets you flawlessly transition from day to evening looks. Continue reading

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Buxom Holiday 2015 Gift Sets

A 15-piece collection of mini Full-On® Lip Polishes and Lip Creams. The Full-On Lip Polish & Lip Cream Set features mini sizes of lip polishes and lip creams that let you experiment with tingling, lip-plumping looks in nudes, pinks, reds, and plums. Glide on each lip color’s shimmering and glass-smooth finish to leave lips saturated in decadent shine. Continue reading

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Disney And Sephora Restocked Princess Compacts

Rumor has it that Disney and Sephora are teaming up once again to release six specially-designed Disney Princess-themed compacts. These will release on September 15, 2015 at Sephora and will be sold through March 2016. The compacts will retain for $32.00 each. Continue reading

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Benefit Real Cheeky Party Blushing Beauty Kit

Create the ultimate glowing makeup look with Benefit’s Real Cheeky Party Blushing Beauty Kit. Sweep onto the apples of your cheeks for a pop of color. For a natural-looking tan, sweep the Hoola Matte Bronzer across the chin, cheeks, and forehead. Glide on the Watt’s Up! Highlighter onto the cheeks and brow bones, and then sculpt with its soft glow blender to create the perfect gleam. Give lashes maximum volume, length, and lift with they’re real! mascara. Create an alluring eye with the they’re real! push-up eyeliner—just twist up and glide the formula along lash line to achieve the perfect daytime or evening looks. Continue reading

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Sephora Ombré Obsession Eyeshadow Palette

An eye shadow palette with four ombré shades and four solid shades. This eye shadow palette features perfectly curated shades, allowing you to mix and match for the ultimate shade combinations. The ombré effect on each shade provides a light-to-dark range of shade options for a personalized look. Continue reading

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Sephora Color Wonderland Neutral & Vivid Eyeshadow Palette

A collection of 78 eye shadows and two eye pencils in one luxurious palette. This comprehensive palette offers two different color stories. Neutrals on the left and vibrant shades on the right can be combined to create endless looks. The eye shadows you use most are in a larger size so they last longer, and the palette features a variety of iridescent and matte finishes for custom looks. Continue reading

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