Release Date: July & September 2015
MAKE UP FOR EVER once again leads the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, MAKE UP FOR EVER continues to redefine and elevate beauty standards with the launch of its new ULTRA HD FOUNDATION, the first and only foundation designed for the demands of 4K technology. With 4K technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera – and to the naked eye.
As a result, ULTRA HD FOUNDATION provides complete, silky coverage while staying even more invisible, feeling even more comfortable, and looking even more natural. The next generation of MAKE UP FOR EVER’s iconic HD Foundation is optimized for the digital lifestyle, offers nearly double the original HD Foundation’s shade range and is available in both liquid and stick formulas. The perfect everyday foundation, ULTRA HD LIQUID FOUNDATION is available in 40 shades and provides medium coverage with a natural finish in a lightweight, oil-free formula. As an alternative to liquid for a flawless complexion and also ideal for touch ups and contouring, ULTRA HD STICK FOUNDATION is offered in 15 shades that blend beautifully onto normal to dry skin.