Allura

According to WWD:

While Marc Jacobs continues to add to his fragrance empire, he has a new beauty project going as well: color cosmetics. Jacobs, who is working with Sephora to do the line, noted that, while it’s in its early days, he’s pleased to delve into the makeup world. “Anything to me that is part of the joy, the ritual, of getting dressed — things that women enjoy like bags, shoes, fragrance, clothes, makeup — that’s what fashion’s about for me,” said Jacobs. “I love the opportunity, wherever there is one, to adorn, to decorate, to scent, to dress. That’s what fashion’s all about. It’s not necessary, it’s something you want — it’s a fancy and a whim. I see makeup, fragrance — everything, really — as an opportunity. The idea of choosing a color for your lip, or an eyeliner — it’s just such a delight. The ritual of waking up and making those choices is something people really enjoy. We currently are working on defining what Marc Jacobs cosmetics will be, what they’ll say, what makes them distinctive. I think that will take some time, but the first meeting was good.” A target launch date has not yet been identified, Jacobs added.