Allura

Coming Soon: Illamasqua Toxic Nature Overview!

Posted on March 24, 2011 by Allura

Posted in Brands, Collections, Illamasqua, Previews, Reviews, Swatches | Tagged 2011, Illamasqua, overview, preview, review, Spring, Toxic Nature | Leave a comment

New Guerlain Rouge Automatique Lipsticks

Posted on March 23, 2011 by Allura

Release date: April 15, 2011
Price: $35.00
Availability: Select stores–Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Bergdorf Goodman

Company’s Description

“The 21st-century Rouge Automatique is created for a mischievous and stylish woman. In one flick of a finger, she reveals the lipstick that will embellish her smile and make her glow with radiance.” — Olivier Échaudemaison, Guerlain Creative Director

While searching through the immense Guerlain archives, Olivier Échaudemaison found a small Art Deco wonder created in 1936 that captured his attention: the original “Rouge Automatique.” Though the legendary lipstick’s craftsmanship and hand finishes were commonplace at the time, the lipstick packaging was a revolution in itself with its single hand push to reveal luxurious color. Olivier now reinterprets Rouge Automatique for the 21st century – re-innovating the piece as the first lipstick without a cap and with an application technique requiring only a single hand.

With “Ne m’oubliez pas” (Forget me not) in 1870, Aimé Guerlain was the first to create the wax lipstick in a gold plated tube – inspired by a cylinder used to mold candles. The new Rouge Automatique builds on this heritage with a lipstick encased in a sleek, structural, gold chamber. Simple, clever and coveted. An elegant accessory steeped in history. And featuring an innovative new formula with a fine, sensual texture that glides over lips to melt on the mouth like second skin…

Guerlain has just released 25 shades in its new Rouge Automatique lipstick line. These lipsticks promise sheer finishes, soft second-skin texture, and long-lasting wear. These lipsticks cost $35 each and are available at Saks Fifth Avenue, Neiman Marcus, Nordstrom, and Bergdorf Goodman stores.
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Posted in Brands, Collections, Guerlain, Previews | Tagged Guerlain, lip, lipstick, preview, Rouge Automatique | 4 Comments

China Glaze Summer 2011 “Island Escape” Collection

Posted on March 23, 2011 by Allura

Limited-Edition
Release date: April 2011
Price: $6.50 each
Size: 14 ml / 0.5 fl oz
Availability: Ulta & Sally Beauty

Company’s Description

Take an exotic island escape with China Glaze this summer with a tropical, shimmering rainbow of brilliant bright colors! Mix and match these hot hues to add a candy-like pop to that summer manicure and pedicure.

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Posted in Brands, China Glaze, Collections, Previews | Tagged 2011, China Glaze, Collection, Island Escape, nail, polish, preview, Summer | Leave a comment

Review: Organix Renewing Moroccan Argan Oil Renewing Treatment

Posted on March 23, 2011 by Allura

This is a review for Organix’s Renewing Moroccan Argan Oil Renewing Treatment. This treatment is available at drugstores, Target, and WalMart for around $8.

You can also read my review of Organix’s Renewing Moroccan Argan Oil Penetrating Oil.

Company’s Description

Renew your hair’s inner health with argan oil nutrients, antioxidants, and vitamin E. Organix Renewing Moroccan Argan Oil Renewing Treatment is a deep conditioning, exotic formula to add brilliant shine and create lush softness without leaving any heavy residue which can weigh hair down.

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Posted in Brands, Hair Care Brands, Organix, Reviews | Tagged argan oil, conditioner, deep, hair, mask, Morocca, Organix, renewing treatment, review | 7 Comments

Giving is Beautiful: Beauty Co.s Supporting Japan

Posted on March 23, 2011 by Allura

All of our hearts go out to those affected by the earthquake in Japan. Next to relief organizations like the American Red Cross, several beauty companies have stepped up to support the relief effort. Here is a list of some beauty companies and what they are doing to contribute.

e.l.f.: use coupon code JAPAN to get 20% off and 5% of your order will go to the Red Cross. Valid through 4/10.
Boscia: 10% of all sales for Boscia’s Blotting Linens will be donated to the Red Cross
John Masters Organics: for all of March, John Masters will donate 100% of all online orders to Civic Force
Temptu: Temptu will donate $100 from every online sale of Airbrush Makeup System and Pro Compressors and Kits to the Red Cross through March 31

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Posted in News | Tagged beauty, company, donate, earthquake, Japan, support | Leave a comment

Zoya Summer 2011 Collection “Sunshine & Summertime” Plus BOGO Offer!

Posted on March 23, 2011 by Allura

Limited-Edition
Release date: March 21, 2011
Price: $8.00 each
Size: 0.5 fl oz
Availability: zoya.com

For Summer 2011, Zoya has two new collections that include 6 new metallic polishes and 6 new cream polishes.

And Zoya has a great offer to help you try out these new shades for less! For all Zoya account holders, you can get one free polish for every one you buy, up to 7 free bottles.

Check out the colors, videos, and BOGO details, below!
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Posted in Brands, Collections, Previews, Zoya | Tagged 2011, Collection, lacquer, nail, polish, preivew, Summer, Summertime, Sunshine, Zoya | Leave a comment

OPI’s Shatter Line Extended with 3 New Bold Blues

Posted on March 22, 2011 by Allura

Release date: May 2011
Price: $8.50 each
Size: 15 ml / 0.5 fl oz
Availability: Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA

Company’s Description

OPI expands its Shatter line with the addition of three new trendsetting shades: Blue, Navy and Turquoise. With nautical hues of cobalt, indigo and sapphire, these blues provide the perfect look for summer nails in one simple step. Inspired by graffiti art, Shatter leaves behind a crackled, two-texture finish when painted over any dry OPI hue. Adding top coat takes Shatter from matte to glossy in seconds.

“Black Shatter was received with great fanfare, showing that women are looking for new ways to express themselves and are excited to try different textures on their nails,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “By adding a variety of colors to the line, there are more options for every woman, whether she is looking for a funky aquamarine or elegant deep blue. Unlike traditional nail art which can be complicated and difficult to replicate, Shatter is easy to use and allows everyone to experiment with this new trend.”

Love Shatter topcoats? Well, there’s more where those came from! OPI is adding 3 new Shatter polishes in 3 bold blue colors.

Check out the video, below, on how to best apply OPI’s Shatter polishes.

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Posted in Brands, Collections, OPI, Previews | Tagged Blue, Collection, nail, Navy, OPI, polish, preview, Shatter, Turqoise | 3 Comments

OPI Glam Slam! France Collection

Posted on March 22, 2011 by Allura

Limited-Edition
Release date: May 2011
Price: $14.95 for each duo
Size: 15 ml / 0.5 fl oz
Availability: Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA

Company’s Description

OPI captures Serena Williams’ winning spirit with four additions to the Glam Slam! collection, including two new shades of the fashionable, must-have Shatter – Red and White. Launching in conjunction with the French Open, Glam Slam! France celebrates with two duo-packs for four unbeatable looks.

“Whether I’m on or off the court, style is important,” explains Serena Williams. “In addition to watching the runways for the latest trends, I think it’s important to add my own unique elements. With the new White and Red Shatter, I can customize my nails for a high-fashion take on the classically elegant silver and sunset shades in the Glam Slam! France collection.”

Here is a sneak peak into OPI’s upcoming Grand Slam! France collection. The collection will be sold in 2 duo packs. The first pack includes Spark de Triomphe paired with White Shatter. The second pack includes Rally Pretty Pink paired with Red Shatter. Once the shatter polishes are applied over completely dried color polishes, the shatters will crackle, leaving behind a two-texture pattern on your nails.

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