Shu Uemura Spring 2011 Collection “Morphorium”

Release date: Jan. 2011; eye shadow palettes currently available

Company’s Description

“Morphorium is the gift from nature, the origin of all the living creatures and of infinite beauty.”
–Kakuyasu Uchiide, Shu Uemura International Artistic Director

This Spring, Shu Uemura has created a line with lush, bold, vibrant colors. I am loving this collection!

Continue reading

Posted in Brands, Collections, Previews, Shu Uemura | Tagged , , , , | 3 Comments

Lancome Spring 2011 Collection “Ultra Lavande”

Release date: Jan./Feb. 2011

Consistent with its name, Lancome has created a collection featuring a mix of pinks, peaches, and purples. The featured item in this collection–a blush compact–is decorated with a feminine butterfly design. The blush, made mostly of mineral powder, can also be used as a complexion brightener.
Continue reading

Posted in Collections, Lancome, Previews | Tagged , , , , | 2 Comments

Review & Swatches: Dior DiorShow 360 Mascara

DiorShow 360 Mascara

Price: $36
Availability: Sephora,
Size: 0.33 oz

Company’s Description

This professional mascara mimics a makeup artist’s application technique for a perfect 360-degree lash-styling effect. Featuring a patented double-helix brush with extra-smooth fibers and a sculptable wax formula, this mascara features a spinning brush that rotates in both directions to adapt to every need, whether you’re left- or right-handed or you want to pump up upper or lower lashes.

Continue reading

Posted in B, Brands, Dior, Grades, Reviews | Tagged , , , , , | 3 Comments

Clarins Spring 2011 Collection “Neo Pastels”

Release date: Jan. 14, 2011
Availability: Clarins counters &

Clarins has created a classic Spring collection this year, with pastel colors throughout. The featured eye shadow palette has shades that can be used wet or dry.
Continue reading

Posted in Brands, Clarins, Collections, Previews | Tagged , , , , | 3 Comments

Givenchy Spring 2011 Collection “Naivement Couture”

Release date: Jan./Feb. 2011

Company’s Description

Skin bared to the sunlight, we purge our sensations and embrace our innocence in order to accept our feelings. The exhilarating purity of light, a gentle warmth, tenuous and sensual, that transports us to an apogee of emotion, to be reborn with a uniquely personal authenticity. A rebirth that makes sense of the sensorial and focuses on the essential. To let ourselves succumb to a playful nature that knows where to tickle to raise a smile, like giving ourselves over to the hands of the designer for that first couture gown, this collection suggests a beauty that is lived and experienced. Allowing the hand to wield its innate intelligence, to play with lovely colours and fresh textures, is an invitation to enjoy the precious, cunning gift of self-indulgence. A natural, soothing sensuality for a springtime filled with joy.

If the world’s first woman were to be born today in the primeval garden, she would no doubt have a different vision of paradise. Nature would be tamed, its energy restrained, creating an ambiance in which she would more likely cut down the Tree of Knowledge than water it. But springtime always manages to awaken desires and dispel gloomy ideas. The impulse to seek gratification is driven by a sixth sense, making us eager for any and all sorts of sensations. A breath of pure air to be discovered or devised. The Must-Have, Blush Gelée, is a rich elixir of youth, illuminating a self-assured candour with fresh energy. NAÏVEMENT COUTURE (“naively couture”) is an autosuggestion of happiness.

Continue reading

Posted in Brands, Collections, Givenchy, Previews | Tagged , , , , | 1 Comment

News: Make Up For Ever No Retouching Campaign

Today, Make Up For Ever began their first advertising campaign dedicated to the “no retouching” makeup line called “HD–No Retouching.” The campaign promotes MUFE’s HD line of makeup products, advertised to “reveal a perfect-looking skin” without retouching.
Continue reading

Posted in Brands, Make Up For Ever, News | Tagged , , , , | 3 Comments

Chanel Spring 2011 Collection “Les Perles de Chanel”

Release date: Jan. 28, 2011

Chanel’s Spring 2011 collection is inspired by Gabrielle “Coco” Chanel’s belief that “light-reflecting properties of pearls enhance[] a woman’s natural beauty bringing delicate luminosity to her skin.” This collection is defined by pearly finishes and both smoky and bright colors.
Continue reading

Posted in Brands, Chanel, Collections, Previews | Tagged , , , | 4 Comments

First YouTube Video for Allura!

Allura’s first video is up-and-running! Please go over to YouTube and subscribe to allurabeauty. Video tutorials and collection previews will be up soon!

Posted in Giveaways, Site | Tagged , | Leave a comment

Review & Swatches: Revlon ColorBurst Lip Glosses

Revlon ColorBurst Lip Glosses in Sunset Peach, Hot Pink, Strawberry

Price: $6-8
Availability: Drugstores, Target, Walmart
Size: 5.9ml / 0.2 fl oz

Company’s Description

Lips that shine with killer color. This weightless gloss makes lips pop with 5X more shine than patent leather.
A pop of weightless color with vivid, mirror-like shine. Outshines everything but you!
•Micro-crystal formula for 5X the shine of patent leather
•Plush applicator shaped to curves of your lips for smooth, even application of color
•ColorBurst’s Elasticolor™ technology for rich color with a weightless feel
•Moisturizers and anti-oxidants such as sweet almond oil and vitamin E conditions and improves lip texture

Continue reading

Posted in Brands, D, Grades, Reviews, Revlon, The Body Shop | Tagged , , , , | 4 Comments

Update: MAC Wonder Woman Collection

Release date: Feb. 10th in the U.S.; March 2011 internationally

Company’s Description

Banish any thought of being a Plain Jane: M∙A∙C and Wonder Woman have joined forces! For Spring 2011, take a trip to Paradise Island with a legendary line up of super-sized Mineralize Skinfinish, bold Eye Shadow quads, Pigment, Opulash, Lipsticks and oversized Lipglass, jumbo-big Powder Blush and Penultimate Eye Liner, Nail Lacquer and Lash inspired by the larger-than-life Bold Babe. Dashing and dazzling, the iconic super heroine reminds us that inside every woman is a Mighty Aphrodite full of courage, confidence and charisma. Kaboom! Mission Accomplished!

Wonder Woman has always known the importance of astounding accessories. For her collaboration with M∙A∙C, we’ve infused her sense and fantasy and wonder into a vivid collection of awe-inspiring accessories as fierce and feminine as the heroine herself. Bright, bold, superhuman designs in Makeup Bags – from radiant Red to Bulletproof Blue, Utility Belt Brush Sets, and exclusively online, the WW T-Shirt and Invincible Mirror. Shazam!

“What M.A.C and Wonder Woman both share is the idea of empowerment. Wonder Woman is empowered to do the most magical, wonderful things to save the day. With M.A.C, our products empower women by allowing them to look great and feel better than they ever have in their lives.”
–James Gager, Senior Vice President & Creative Director of M.A.C Worldwide

Continue reading

Posted in Brands, Collections, MAC, Previews | Tagged , , , | 12 Comments