Clinique & Milly Spring 2011 Collection “Pretty in Pink”

Limited-edition
Release date: Jan./Feb. 2011
Availability: Clinique counters & clinique.com

Clinique has teamed up with Michelle Smith, renowned designer of the women’s fashion and accessories label, Milly, for this Spring collection “Pretty in Pink.” The collection includes an eye & cheek palette in a silver compact with a unique Milly print, mascara, and lip gloss.

Continue reading

Posted in Brands, Clinique, Collections, Previews | Tagged , , , | 1 Comment

Behind the Scenes of Maybelline New York’s 2011 Calendar Shoot

Here is a look into the photoshoot for Maybelline’s limited-edition 2011 Calendar. The set for the shoot was Pier 59 Studios in New York, featuring models Erin Wasson, Julia Stegner, Emily DiDonato, Jessica White, Shui Pei-Qin, Lisalla Montenegro and Charlotte Kemp Muhl. Charlotte Willer, Maybelline’s Global Make Up Artist was the lead MUA on set and worked with photographer Kenneth Willardt to get the shots for this vibrant, playful calendar.
Continue reading

Posted in Brands, Maybelline, News | Tagged , , | 3 Comments

Shu Uemura Spring 2011 Collection “Morphorium”

Limited-edition
Release date: Jan. 2011; eye shadow palettes currently available
Availability: shuuemura-usa.com

Company’s Description

“Morphorium is the gift from nature, the origin of all the living creatures and of infinite beauty.”
–Kakuyasu Uchiide, Shu Uemura International Artistic Director

This Spring, Shu Uemura has created a line with lush, bold, vibrant colors. I am loving this collection!

Continue reading

Posted in Brands, Collections, Previews, Shu Uemura | Tagged , , , , | 3 Comments

Lancome Spring 2011 Collection “Ultra Lavande”

Limited-edition
Release date: Jan./Feb. 2011

Consistent with its name, Lancome has created a collection featuring a mix of pinks, peaches, and purples. The featured item in this collection–a blush compact–is decorated with a feminine butterfly design. The blush, made mostly of mineral powder, can also be used as a complexion brightener.
Continue reading

Posted in Collections, Lancome, Previews | Tagged , , , , | 2 Comments

Review & Swatches: Dior DiorShow 360 Mascara

DiorShow 360 Mascara

Price: $36
Availability: Sephora, sephora.com
Size: 0.33 oz

Company’s Description


This professional mascara mimics a makeup artist’s application technique for a perfect 360-degree lash-styling effect. Featuring a patented double-helix brush with extra-smooth fibers and a sculptable wax formula, this mascara features a spinning brush that rotates in both directions to adapt to every need, whether you’re left- or right-handed or you want to pump up upper or lower lashes.

Continue reading

Posted in B, Brands, Dior, Grades, Reviews | Tagged , , , , , | 3 Comments

Clarins Spring 2011 Collection “Neo Pastels”

Limited-edition
Release date: Jan. 14, 2011
Availability: Clarins counters & us.clarins.com

Clarins has created a classic Spring collection this year, with pastel colors throughout. The featured eye shadow palette has shades that can be used wet or dry.
Continue reading

Posted in Brands, Clarins, Collections, Previews | Tagged , , , , | 3 Comments

Givenchy Spring 2011 Collection “Naivement Couture”

Limited-edition
Release date: Jan./Feb. 2011

Company’s Description

Skin bared to the sunlight, we purge our sensations and embrace our innocence in order to accept our feelings. The exhilarating purity of light, a gentle warmth, tenuous and sensual, that transports us to an apogee of emotion, to be reborn with a uniquely personal authenticity. A rebirth that makes sense of the sensorial and focuses on the essential. To let ourselves succumb to a playful nature that knows where to tickle to raise a smile, like giving ourselves over to the hands of the designer for that first couture gown, this collection suggests a beauty that is lived and experienced. Allowing the hand to wield its innate intelligence, to play with lovely colours and fresh textures, is an invitation to enjoy the precious, cunning gift of self-indulgence. A natural, soothing sensuality for a springtime filled with joy.

If the world’s first woman were to be born today in the primeval garden, she would no doubt have a different vision of paradise. Nature would be tamed, its energy restrained, creating an ambiance in which she would more likely cut down the Tree of Knowledge than water it. But springtime always manages to awaken desires and dispel gloomy ideas. The impulse to seek gratification is driven by a sixth sense, making us eager for any and all sorts of sensations. A breath of pure air to be discovered or devised. The Must-Have, Blush Gelée, is a rich elixir of youth, illuminating a self-assured candour with fresh energy. NAÏVEMENT COUTURE (“naively couture”) is an autosuggestion of happiness.

Continue reading

Posted in Brands, Collections, Givenchy, Previews | Tagged , , , , | 1 Comment

News: Make Up For Ever No Retouching Campaign

Today, Make Up For Ever began their first advertising campaign dedicated to the “no retouching” makeup line called “HD–No Retouching.” The campaign promotes MUFE’s HD line of makeup products, advertised to “reveal a perfect-looking skin” without retouching.
Continue reading

Posted in Brands, Make Up For Ever, News | Tagged , , , , | 3 Comments

Chanel Spring 2011 Collection “Les Perles de Chanel”

Limited-edition
Release date: Jan. 28, 2011

Chanel’s Spring 2011 collection is inspired by Gabrielle “Coco” Chanel’s belief that “light-reflecting properties of pearls enhance[] a woman’s natural beauty bringing delicate luminosity to her skin.” This collection is defined by pearly finishes and both smoky and bright colors.
Continue reading

Posted in Brands, Chanel, Collections, Previews | Tagged , , , | 4 Comments

First YouTube Video for Allura!

Allura’s first video is up-and-running! Please go over to YouTube and subscribe to allurabeauty. Video tutorials and collection previews will be up soon!

Posted in Giveaways, Site | Tagged , | Leave a comment