Q&A with James Ganger, Senior Vice President & Creative Director, MAC Worldwide
Q: This is the second year in a row that VIVA GLAM has partnered with the inimitable Lady Gaga. Why is she such a successful spokesperson for the M·A·C AIDS Fund?
A: She’s an amazing fit for us in so many ways. I think the most important quality is that she is real and she speaks her mind. When M·A·C originally started it was truly a place for all the misfits of the world, where they could feel comfortable and know that they wouldn’t be criticized. We’ve always been all about welcoming everyone into our universe. Gaga is bringing that same spirit to the world. She spreads this message of “don’t be afraid to be who you are, don’t let people put you down,” and radiates this sense of empowerment. Look at how courageously she’s been speaking out lately. She’s so passionate, focused and articulate, and I think we are, too. Especially with VIVA GLAM, we really put ourselves out there and every cent goes to the cause.
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