Review & Swatches: Maybelline One by One Volum’Express Mascara (regular)

Maybelline One by One Volum’Express Mascara

Price: varies, but usually $6-8
Availability: Drugstores, Target, Wal-Mart
Size: 0.3 fl. oz. / 0.9 ml

One by One is a newly released mascara by Maybelline.  The packaging claims that the mascara gives you “instant clump-free volume” with its “lash by lash brush.”  The mascara is available in regular and waterproof formulas and in the colors Brownish Black, Very Black, and Blackest Black.  The regular formula has a neon coral brush while the waterproof formula has a neon blue brush.
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Review & Swatches: MAC’s I Get No Kick Eye Kohl (Cham Pale Collection)

MAC I Get No Kick Eye Kohl

Limited-edition
Price: $14.50 (regular); $8.70 (pro)
Release date: Dec. 24th on maccosmetics.com; Dec. 26th in stores; Jan. 2010 internationally
Size: 10g / 0.35 US oz.

Company’s Description

A soft-on pencil liner that lines, defines and shades the eyes with rich colour and a silky-smooth, matte/pearl finish. Ophthalmologist tested.

I Get No Kick is the one eye kohl pencil released with MAC’s Cham Pale collection. It is a shimmery champagne color with a hint of icy pink.  This product is intended to be used as an eyeliner to highlight or brighten the eye area.
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Review & Swatches: MAC’s Rosé Olé Special Reserve Highlight Powder (Cham Pale Collection)

MAC Rosé Olé Special Reserve Highlight Powder

Limited-edition
Price: $28 (regular) / $16.80 (pro)
Release date: Dec. 24th on maccosmetics.com; Dec. 26th in stores; Jan. 2010 internationally
Size: 10g / 0.35 US oz.

Company’s Description

Reflecting the lighthearted luxury of this Champagne-shaded post-holiday collection, a silky, pigment-rich, creamy powder that imparts a natural, fully dimensional glow all over the face. The style note: the powder’s crinkled paper emboss design. Consider it vintage M∙A∙C.

Rosé Olé is one of two highlighting powders released with MAC’s Cham Pale collection.  It is a pale, neutral/slightly cool-toned pink color with small gold shimmers.  The powder has been pressed so that the surface looks like crumpled paper.
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Why Allura?

I created this blog for two reasons:  1) to share in-depth reviews of products and 2) to bring a bit of truth to the beauty world.

To me, makeup is, more than anything, fun.  It’s fun to look at, fun to buy, fun to use, and fun to wear.  Unfortunately, makeup can also be costly—to both your wallet and your expectations.

So many girls and women (and, increasingly, men) are sucked in by the images they see on television and in magazines—images that lie to us about what makeup can really do.

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