Tag Archives: preview

Smashbox Launches For 25 Years Our Lips Have Been Sealed Palette

A limited-edition, sleek, collectible palette of 25 lipsticks that features Smashbox’s most beloved creamy and matte shades, all inspired by icons. Celebrating 25 years, Smashbox designed this sleek, collectible palette of 25 lipsticks in their most coveted creamy and matte shades. With shades inspired by icons, these lipsticks let lips make a statement with bold color. Featuring a Pro Lip Brush and a Smashbox Studios Magazine Insert, it’s a unique palette for creating signature lip looks. Continue reading

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Kevyn Aucoin Launches The Legacy Palette

This palette by Kevyn Aucoin Beauty includes everything you need to sculpt, highlight and define your face, eyes and brows. Designed to work on all skin tones, this full-size collection of 12 classic eyeshadows, The Celestial Powder (which adds a subtle light to your skin) and The Sculpting Powder (which creates the perfect shadow with its effortless combination of brown, red and grey pigments) glide effortlessly onto your skin. Continue reading

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LORAC Launches for November 2015

LORAC celebrates their 20th Anniversary with a 20-piece Alter Ego Lip Collection, plus retailer exclusives for Black Friday and Cyber Monday. Continue reading

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ColourPop Boogie Nights Collection – Holiday 2015

17 limited edition holiday shades. Continue reading

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OPI Starlight Collection – Holiday 2015

The Starlight Collection brings a constellation of color to nails and toes just in time for the holidays! This new collection of 18 limited-edition nail lacquers ($9.50 each at Ulta.com) send style into the stratosphere with hues as glittery as the night sky, as deep as space itself, and as riveting as a romance written in the stars. They are also available in the GelColors formula! Continue reading

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Urban Decay Gwen Stefani Eyeshadow Palette

We have a thing for strong, independent women. And if they dig makeup, even better. So it should come as no surprise that: A) we’re big fans of Gwen Stefani and B) we’ve been dying to collaborate with her for years.

Urban Decay introduces the limited-edition UD | Gwen Stefani Eyeshadow Palette—a true creative partnership and design collaboration. We spent countless hours at Gwen’s house, talking makeup and working with her on EVERY detail of this palette—from the case to the amazing shades. We carefully crafted the shadows with Gwen, filling a void by creating the exact shades she always wished she had in her collection. The makeup fanatic in Gwen had a hard time narrowing down her favorites. In the end, we loaded this palette with her 15 must-have shades of Eyeshadow (12 are NEW, and three are from the UD shadow collection). With an insane range of neutrals and a few jewel tones to mix things up, this is Gwen’s go-to kit to achieve her most iconic looks. And with these shades in your arsenal, you’ll have everything you need to recreate those signature looks for yourself.

We’ve been into Gwen’s music ever since she first hit the airwaves—which, coincidentally, was right around the same time that Wende cofounded Urban Decay. (Fun fact: Gwen and Wende actually met back in the early days of No Doubt and UD.) Like us, Gwen has a history of breaking down barriers and hails from Orange County, California. Wende says, “Gwen inspired me so much when I was first beginning Urban Decay. There I was in my little Laguna Beach cottage in Orange County, and here’s this amazing Orange County girl that’s busting out with this ‘I’m Just a Girl’ song and really making me feel like, gosh, I could do this.” Gwen says, “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they’ve built their company is very similar to my aesthetic and approach. It’s about self-expression, being passionate and being clear about your vision and who you are. I love that they celebrate strong women and creatively go outside of the box.”

When we say Gwen collaborated with us on every detail of this palette, we mean it—right down to the case, which was inspired by her love of black-and-white graphic prints and antique gold accents. Even the pop of hot pink we used (inside the box and the case) was Gwen’s idea. She also handpicked most of the shade names, which were inspired by her songs. There’s also a nod to the No Doubt song “Magic’s in the Makeup” on the palette’s huge mirror. Continue reading

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MAC Dark Desires Collection – Holiday 2015

Bathed in black, fuelled by the darkest desires, rich colours in their deepest versions simmer against a mysterious backdrop with M∙A∙C Dark Desires. As night falls, sinfully delicious lips, sultry stares, and noir-hued nails emerge from the evening’s depths. It never felt so good to be bad. Continue reading

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MAC Fluidity Collection 2015

High impact eyes are just a stroke away. M·A·C’s new Fluidline Eye Liner combines your favourite pigmented liner with the versatility of a pen for vivid colour that glides across the lid like liquid ink. The applicator’s ultra fine tip provides a sleek, high-intensity line that’s smudge-resistant and dries quickly to a bold matte finish. Like calligraphy for your eyes. Continue reading

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MAC x Dita Von Teese Lipstick for December 2015

Inspired by the launch of Dita Von Teese’s new book, Your Beauty Mark, her vivid red lipstick is the signature shade for the seductive spirit. Available exclusively online in select markets December 2015. Continue reading

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MAC Viva Glam Ariana Grande Collection – Spring 2016

Good girl? Bad girl? Glam girl? Ask #VIVAGLAM Ariana Grande! Go deep dark in her matte plum Lipstick, or good, good in shimmering pink Lipglass. Paint the town GLAM! Continue reading

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